Purchasing power since 2010
What a 2010 salary is worth today
Between the March 2010 quarter and the March 2026 quarter, consumer prices rose 49.6% while the rate paid for the same job rose 43.3%. Anyone whose pay tracked the typical job is about 4.3% behind where they started.
What 2010 salaries need to be now
| Salary in 2010 | To match prices | Typical job now | Shortfall |
|---|---|---|---|
| $50,000 | $74,823 | $71,640 | $3,183 |
| $70,000 | $104,752 | $100,296 | $4,456 |
| $90,000 | $134,681 | $128,953 | $5,729 |
| $120,000 | $179,575 | $171,937 | $7,638 |
Comparisons use the March quarter of 2010 against the March 2026 quarter. Gross salary, before tax; because a pay rise is taxed, the increase needed to leave take-home pay whole is a little larger again.
Work it out for your own salary
Gross salary, before tax. Years are compared using the March quarter.
The same job across New Zealand now typically pays $100,296 — leaving even a worker on the going rate about $4,456 short of where they started. Falling behind is the normal experience, not a personal failure.
Where do you sit?
What this does and does not tell you
This compares the rate paid for the same job, using Stats NZ's Labour Cost Index, against consumer prices. It does not account for promotions, changes in hours, or moving to a better-paid role — all of which can lift an individual's pay well beyond the going rate.
It also uses national average prices. Your household's own costs depend on how you spend, and can rise faster or slower than the headline figure.
Other years
Common questions
How much has the cost of living risen since 2010?
Consumer prices in New Zealand rose 49.6% between the March 2010 quarter and the March 2026 quarter. A basket costing $100 then costs about $150 now.
What would a 2010 salary need to be today?
To buy what it bought in 2010, a salary needs to be about 1.496 times its 2010 level. A $70,000 salary in 2010 would need to be about $104,752 by the March 2026 quarter.
Did wages keep up with inflation after 2010?
No. The rate paid for the same job rose 43.3% between the March 2010 quarter and the March 2026 quarter, while prices rose 49.6%. Someone whose pay tracked the typical job exactly would be about 4.3% behind where they started.